WPPI U


January 26, 2012

FRIDAY and SATURDAY

February 17-18, 2012

WPPI U  Register for only $139 ($150- onsite rate).


WPPI University is a 2-day workshop (February 17-18) with a full slate of classes for emerging photographers. Classes will cover all of the essentials you need to know for your new business from top professionals in the industry.


Speaker Schedule

 

Sue Bryce - Host

 

(Subject to change at any time)

 

Friday

 

Jerry Ghionis

10:00 AM - 11:00 AM

Lindsay Adler 

11:30 AM - 12:30 PM

Tim Meyer

1:30 PM – 2:30 PM

Tony Corbell

2:45 PM – 3:45 PM

Joe Buissink

4:15 PM – 5:15 PM

Portfolio Review & Reception 

5:30 PM -7:00 PM

 

 

 

 

Saturday

 

Sue Bryce

8:30 AM - 9:30 AM

Sal Cincotta

9:45 AM -10:45 AM

Craig Heidemann

11:15 PM - 12:15 PM

Julieanne Kost

1:15 PM – 2:15PM

Tamara Lackey

2:30 PM – 3:30 PM

Doug Gordon        

4:00 PM – 5:00 PM

Jerry Deck & Sondra Ayers

5:15 PM – 6:15 PM

Open Platform

6:15- PM -7:00 PM

 

 

 

WPPI UNIVERSITY – WEDDING AND PORTRAIT PHOTOGRAPHY 101

Jerry Ghionis
Imitate, Emulate or Innovate

Every artist starts by imitating, which evolves to emulating others but how many truly innovate? In a world where a new photographer seems to emerge onto the scene every hour, it can sometimes prove difficult to be one of the leaders in your market.

Jerry has defined a unique style and "look" for himself that continues to evolve, but never becomes predictable. He will offer you a fresh perspective on traditional wedding photography and show how he uses inspiration outside the wedding industry to influence his creativity and style. Learn how the right mindset will ignite the desire to be the best artist you can be. Jerry will motivate you and help breathe new life into your photography.

Lindsay Adler
In Search of Inspiration

Portrait and fashion photographer Lindsay Adler will invigorate your creativity and help you find sources of inspiration for your images. She will cover how to build your portfolio, define your brand and style and how to find inspiration for eye-catching photography. Adler will share her most common sources of inspiration and also give advice on how to infuse fashion techniques with your own imagery. After this presentation you will leave excited to push your creative boundaries and create work that sets you apart from your competition!

Tim Meyer
Light Styling

Tim Meyer will lead you through a fast paced introduction to the basics of professional lighting techniques. He will illustrate how your choice of light shaping tools, metering, ratios and posing work together to produce consistently high quality images. This class will be about light styling - using light as a tool to shape and make statements about style - and will provide the opportunity for you to begin to develop a professional-level of portrait lighting skills. Although taught with studio equipment, this session will be valuable to photographers who work in studio and with natural light.

Tony Corbell
Understanding Lighting As the Foundation of our Craft

Join lighting expert and longtime industry leader Tony Corbell as he discusses the importance of gaining a full understanding of light and how to best apply light quality, quantity and direction in all of our work.  

Joe Buissink
The Secrets to Wedding Photography

Learn about the essentials of wedding photography. Joe Bussink will show you the ropes and help you understand the skills and tools you need to succeed in the wedding industry. Additionally, you will learn valuable shooting and lighting techniques, various composition styles and ways to use your resources to create beautiful wedding images.

Sue Bryce
What Women Want

It doesn't matter if you shoot family portraits, glamour, boudoir, or weddings. At the end of the day you have one key target audience: WOMEN!

Award-winning portrait photographer Sue Bryce is going to teach you everything you need to know to appeal to and attract your female clients. Learn why posing is important as well as the key ingredients of great female posing - what to with hands, how to photograph any woman in a flattering light, and - Sue's specialty - shooting girls with curves. Learn techniques to make woman look and feel fabulous, both inside and out.

Sal Cincotta
Finding Success at Bridal Shows

Are you looking for those elusive brides? Are you convinced that bridal shows are the land of tire kickers? Join Sal as he shares the secrets to bridal show success. Sal has booked over 50 weddings this year, with bridal shows accounting for 50% of his studio booking. And he's done all of this while being one of the most expensive studios in his area. Learn Sal's approach to booth set up, finding the right shows, creating show specials to encourage onsite bookings and many other strategies for bridal show success.

Craig Heidemann
Protect Your Business!

As photographers we'd all love to focus on the creative. But there comes a time to get down to business! In a fun and simple language, Craig Heidermann will teach you how to protect yourself and your business by integrating a proven "legal workflow" into your business. Topics include: setting up your business, tax and reporting deadlines, drafting the wedding/portrait/boudoir contract, classifying employees verses independent contractors, confidentiality/non-compete agreements and protecting your work through copyright and trademark registration. Craig will discuss insurance – what it can and cannot protect you from - and five insurance coverages no Pro should be without.

Julieanne Kost
Adobe Lightroom and Photoshop- An Efficient Workflow

Is your Photoshop and Lightroom workflow eating up your time? Join Julieanne Kost, Adobe's Digital Imaging Evangelist for Lightroom and Photoshop to discover how to most efficiently work with your photographs from import to export as well as everything in between. Learn how to streamline the import process, create a simple organizational structure, and edit the shoot quickly, all using the Library module. Then, learn the key tools in the Develop module to enhance your photographs adding atmosphere and mood to define your personal style. Find out how to convert images to B/W and add special effects such as selective coloring, split toning and vintage looks. Discover how and when to move images to Photoshop for further retouching and realize how to set up templates to print, create slideshows and publish images for your clients in the most efficient manner possible.

Tamara Lackey
Portraits:  Posing, Composition and Sales

There are different techniques in producing great images. Posing and composition are core components of portrait photography. But they also play a big, largely unrecognized part in increasing sales. Join Tamara Lackey as she walks through how simple changes to your posing and composition can dramatically augment your portrait sales. Tamara will show you how to create compelling and memorable images with effortless solutions—just like a pro.

Doug Gordon        
To Be Enriched, Famous and Fabulously Successful
Many find themselves and their business going through growing pains and often these are more visible at the start of a new year. If you are nurturing your business towards success and determined to have a different year, this seminar is for you. Doug Gordon has a reputation as one of the most motivational, uplifting and contagious speakers who has a world-class approach to business and photography. Learn how to be you and create your vision for how you operate your business and deal with your clients. If you want to be enriched, earn more, be famous and reach your intended level of success, investing in this program will be more than worthwhile. So sit back, pay attention and take notes, lots of notes. This is all about measuring your success and the knowledge you will be given will influence your life as a photographer.

Jerry Deck & Sondra Ayers
Business & Sales Techniques You Need to be Successful in Photography
Being successful in the photography business requires more than the ability to take a great photograph. You must be able to sell, market and run your business. In this program, international business coaches, Sondra and Jerry from Buzzworthy Success, will share tips and techniques that have taken their clients to their goals and beyond—including the story of a client who became a million dollar studio in just 3 years! You’ll learn to use your most valuable tool – the telephone; how to book more sessions and weddings; how to improve your sales average while creating a great experience for your clients; how to increase traffic with the model campaign; the power of personal projects and much more.

Portfolio Review:

  • You may bring a print or digital portfolio
  • Your one-on-one or group review with with (1) of our judges will take up to 5 minutes
  • Presentation format is open

PRINT PORTFOLIO:

  • Up to 12 images
  • 8 X 10 prints are preferred, but welcome all sizes

DIGITAL PORTFOLIO:

  • Up to 12 images
  • Must bring your own lap top/iPad. We will not provide AC outlets
  • Please have your lap top/iPad charged. There will be no internet service available

Judges will critique portfolios by identifying strengths/weaknesses and give overall advice on how to best showcase your portfolio.



Sponsors:


 

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MGM Grand Las Vegas
Conference:
February 26- March 5, 2015

Expo:
March 2-4, 2015

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